The Storytelling Toolbox

These days, the concept of "good storytelling" has almost become a cliché in the marketing world. But using a trendy word is a lot different than actually telling a good story.
Congratulations my friend, you've just found yourself a real-life storyteller!
One of the most important tools in the storytelling toolbox is creativity. That's something that can be learned, but it helps if you've got a little of it coursing through your veins as well.
The ability to put yourself in another persons shoes, understanding the psychology of what motivates people and a good sense of humor are three more power tools of the storyteller.
You're going to find all those things in the samples on this website.
So check out all the stories below and enjoy!!

Are We Losing Our Creative Edge?

April 23, 2011

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creativity article - kasey steinbrinck

Is there a creativity crisis in America? According to an online article from Newsweek, research shows that while we are becoming more intelligent with each generation, it seems that Americans are becoming less creative. That’s not a good sign. Creativity and intelligence may be correlated, but they are actually two very different traits. Long-term studies […]

Posted in: Blogging

Casting Brett Favre the Movie

April 22, 2011

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casting brett favre the movie

(Written July 2009. Long before much more Favre drama would transpire) Being unemployed can have its benefits. Since I was just sitting around at my computer job searching, listening to Pandora, watching viral videos and whatever…I found out very quickly that my once childhood-hero who I now loathe has decided to stay retired this time. […]

Posted in: Blogging

What Dad Can Expect When Mom Is Expecting

March 22, 2011

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Kasey Steinbrinck with Max

Last October, my wife Ashley shoved a positive pregnancy test in my face and proceeded to jump in the shower. She left me standing there holding our then 11-month old son wondering how this could have happened…again…already! The truth is we were planning to try for kid No. 2 in about a year. I’ll spare […]

Posted in: Online Articles

7 Simple Steps to Get Media Coverage for Your Small Business

March 22, 2011

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local news reporter

Having your business featured in the local media can feel like getting lucky at the roulette table. The wheel spins round and round and you just pray that tiny ball lands on your number so your story is one of the chosen few to receive coverage that day. It’s great because you’re basically getting free […]

Posted in: Online Articles

Local TV Lives On With Ned the Dead

March 22, 2011

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ned the dead chiller theater press release

Distributed  October 2008 In a time when cable and satellite television offer viewers hundreds of choices, one program in Northeast Wisconsin keeps on giving its audience entertainment with plenty of local flavor. Ned the Dead is coming up on his 25th Anniversary as he continues to “Spank the Plank,” and deliver forgotten films and cult […]

Posted in: Press Releases

Actor-comedian Bill Bellamy finds his groove in front of an audience

December 29, 2012

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This week is the first time comedian, actor and television host Bill Bellamy has returned to Wisconsin since early in his career. The last trip Bellamy made to the Badger State was in the mid ’90s when he was working as a VJ for MTV and visited the University of Wisconsin during a tour of […]

Posted in: Feature Artilces

Receiving or delivering, pickup lines come with plenty of humor

December 29, 2012

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Spring is known as a time of year when love is in the air and young men and women chase each other around like fools. Making initial contact is your first step in creating a potential love connection. But an opening line is often the toughest part of striking up a conversation. That’s why many […]

Posted in: Feature Artilces

The art of bartending: You must know more than just how to pour

December 29, 2012

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You’ll find a wide variety of people serving drinks at your favorite local bars — young and old, male and female, sharp-witted storytellers and sympathetic listeners. Just as different artists have different ways of expressing their individuality, bartenders use their own talents, personality traits and life experiences to create what could be called an art […]

Posted in: Feature Artilces

Caustic comedian Ralphie May looking for laughs in Neenah

December 29, 2012

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Ralphie May has been looking forward to getting some laughs in America’s Dairyland. The boisterous baby-faced comedian played to large crowds in Milwaukee and Madison last weekend. He’s spending this weekend at Comedy Quarter in Neenah. “I have tons of friends who love Wisconsin,” May said. “I can’t wait.” Club owner Rich Wickesberg is also […]

Posted in: Feature Artilces

Central Church Green Bay – Next Steps Video Campaign

August 11, 2011

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The videos below are part of a fundraising campaign for a Green Bay church planning a building expansion. The first video was a team effort, of which I was responsible for writing the script, animating the campaign logo and assisting with video editing and shooting. The second video is one of a series of testimonials […]

Posted in: Video

Running the Race Personal Checks

April 23, 2011

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The Finish Line You have your eyes on the prize. You are running this race not against the hundreds of others who press on alongside of you, but against your own limitations. Whether you are running a marathon, or just a mile, you have one objective…crossing that finish line! There are moments when you think […]

Posted in: Copywriting

7 Tips To Get Off Unemployment ASAP From Someone Who’s Been There

April 23, 2011

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Online article on job hunting for JobMob

If you’re out of work and hunting for a job, you’re not alone. At first, that may be kind of comforting, but it also means there’s plenty of competition. Not too long ago I was in your shoes. The syndicated radio company I worked for as a producer shut its doors in January of 2009 […]

Posted in: Online Articles